TomTom Taxi – App (2013)

Company: TomTom (Netherlands). My role as UX designer for TomTom Taxi stretched from enhance the architecture of the smartphone application, to designing new functionalities and work on usability integration for all.



TomTom Taxi is an ecosystem for transportation: connecting the in-car TomTom navigation system for taxi drivers, with people looking for taxi rides from the smartphone application, or with venues using the one-click TomTom Butler. This serviced launched fall 2012, and successfully connects people in search of transportation, with nearby taxi drivers.



My role in this project was to develop and enhance the blueprints of the design that were layed out for both the in-car TomTom navigation, as well as the smartphone application. The app is designed around the users to give them insight and transparency into the process of ordering a taxi. This way the app provides a way to order a taxi within thee taps, shows you where your taxi is on the map, tells you how long it takes to arrive at your locations, and gives you the possibility to rate your driver to inform other passengers. The application launched February 5th 2013 and received positive reviews internationally, and a 4+ star rating in the appstores.



• 2013: Engadget (US)
TomTom intro’s iPhone app for its taxi service
• 2013: The Next Web (US)
TomTom launches an iPhone app for its taxi service
• 2013: (NL)
Taxi bestellen met nieuwe TomTom Taxi app
• 2013: (NL)
TomTom wants to make the taxi market more transparent
• 2013: Over 30 printed, and over 100 digital publications
“Telegraaf, Het Parool, Algemeen Dagblad,, and more.”



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